Building on experience gathered since 2006, Biomi Holding JSC is entering a new stage of development with a renewed strategy and visual identity. The change reflects the company's present scale and way of working: heating, cooling, ventilation and water supply are treated as interconnected engineering systems, and every stage of a project serves one shared result. The brand's core message sums up this approach: “Ecosystem in your space”.
Biomi Holding's brand renewal is more than a visual change. It rests on the engineering expertise, systematic approach and responsibility that have shaped the company's professional reputation over the years.
Today Biomi Holding's work covers the full engineering cycle of a project: needs assessment and consultation, engineering design, selecting and supplying the right technologies, equipment and materials, installation, commissioning and ongoing technical service. The model is strengthened by the company's own air duct production and by its engineering, design, installation and technical service teams, which work to one shared standard at every stage of a project.
“The scale of a project doesn't change our working standard. Whether it's a private space or a large commercial or industrial building, we bring the same responsibility to assessing the need correctly, developing a technically sound solution and the quality of the work. Over the years, this approach is what has made us a partner that sees the space as a whole and makes decisions with the long-term result in mind. The brand renewal gives these principles a clearer form; what gives it real substance is our everyday work.”
Aleksandre Sukiashvili, co-founder and CEO of Biomi Holding
Biomi Holding's engineering portfolio includes projects in the residential, commercial, healthcare, education, hospitality and industrial sectors. Among them are Axis Palace 2, the Bank of Georgia Data Center, the Chateau Mephis Kalaki hotel, the Tsre fitness club, the San Diego State University Georgia campus, GEFA's central warehouse, a Glovo fast-food outlet and many other successfully completed projects.
For each project, the technology is chosen to suit its technical conditions and operating requirements. On that principle the company works with technologies from Samsung, Mitsubishi Electric, Vortice, Beretta, Riello, Warmhaus, Tiemme and other international manufacturers.
Biomi Holding's visual identity was created by the agency CC. It is built on a mark formed from a monogram of the Latin letters b and h, completed by clear typography, a colour palette and a graphic language. Together they express the brand's engineering character - precision, structure and systematic thinking - and give it a consistent, recognisable face in every setting it communicates in.
“Our starting point was the principle that defines Biomi Holding's work: the result comes not from any single element, but from how precisely the elements work together. We built the visual identity on the same logic. We wanted to express the brand's engineering character through structure, proportion and consistency rather than decorative hints. That is why the mark, typography, colour and graphic elements work as one flexible system - from digital channels to documentation and physical spaces.”
Lasha Shekiladze, Art Director at CC
